THE POWER OF PARTNERSHIPS
Stakeholder engagement
Market-based Solutions
BSG supported Chemonics on several USAID-funded projects to help farmers in Central America and East Africa increase access to market for their coffee. We engaged top US coffee companies - including Starbucks, P&G, and Keurig Green Mountain - to co-create market-based solutions to the coffee crises. We also established a North American Market Advisory Group comprised of roasters, importers and retailers to provide market intelligence and strategic guidance to USAID and Chemonics.
Corporate social impact
The BSG team has first-hand experience leading CSR efforts for companies. We led the policy initiative for sustainable coffee for supply chain management and marketing. Conducted internal and external assessments; tested concepts with consumers; identified gaps and critical exposure points; determined and implemented corporate sustainability policies. We also worked with senior leaders to generate Executive buy-in, assess and develop a long-term strategy for corporate citizenship.
Market analysis
We worked with John Deere FoodOrigins, to conduct market feasibility studies related to traceability and genetically modified food organisms in the coffee, banana and pineapple sectors. We further assessed the demand for these tech tools against bio-terrorism in the wheat industry.
Stakeholder engagement
As a strategic partner to GE Sustainable Healthcare Solutions , BGS designed impact strategies, convened stakeholders and facilitated strategic partnerships between GE, non-profits, social entrepreneurs, foundations, and government agencies to bring much needed health workforce and youth employment programs to low income countries
THE POWER OF VOICE
Communication and Advocacy
Community Mobilization
BSG Sr. Advisers were members of the Boston Women's March on America organizing committee and oversaw event operations and logistics for more than 175,000 people. This peaceful protest was heralded as one of the most "respectful events" the Boston Police Commissioner had ever seen.
Capacity Building
After the Taliban were removed from power, we advised the Afghan Ministry of Public Health on leadership communications to build trust in the Afghan public health system. Working through Management Sciences for Health, the Minster, and their Senior Leadership team, we assessed and strengthened the capacity of Ministry’s Public Affairs unit and developed a system for ensuring that accurate information is being shared effectively.
Brand Revitalization
Management Sciences for Health had been achieving significant results in the global health arena for decades, yet they were on the verge of being perceived as outdated. Members of the BSG team led a comprehensive revitalization and rebranding effort to enhance its global brand, which helped secure its leadership position in health system strengthening.
Campaign Communications
We had the pleasure of designing a marketing and communications campaign to help the Massachusetts Audubon Society increase awareness of, visitation and membership to their wildlife sanctuaries and programs. We also developed the "Migrate Up" annual giving campaign to encourage current members to increase the value of their donations.
THE POWER OF GROWTH
Marketing and Business Development
Research Assessments
During the height of the Ebola crisis in Liberia, Last Mile Health was thrust into the spotlight of humanitarian and development assistance. Given the importance of effective communications and the opportunity to engage new donors, we conducted a rapid assessment of their communication and fundraising capacity and identified key opportunities for rapid growth Concurrently worked with Board to evaluate and build donor relations.
Marketing Strategies
At a turning point in the sustainable agriculture movement, the Rainforest Alliance needed to assess its unique value proposition and market strategy. BSG conducted a thorough strategic brand analysis thereby identifying current and unmet future needs of existing and future partners, strengths and weaknesses of the brand and its competitors. A full brand strategy was created.
Diversification Strategies
Like many international development organizations that have enjoyed a long-standing partnership with the United States Agency for International Development (USAID), Management Sciences for Health (MSH) committed to diversifying its funding base and sought to develop partnerships with private funders in the corporate and foundation sectors. BSG developed strategies, cultivated relationships, designed programs, mobilized resources, and built internal capacity for working with the private sector.
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